April 2017: velofix has officially launched in Jacksonville, FL under the ownership of US Military
Veteran and Jacksonville local Ryan Peterson. Peterson served 22 years for the US Military which
included 8 years in the US Army/National Guard and 14 years in the US Air Force - he still currently
serves in the Air National Guard. Throughout his service he was deployed all over the world,
including two trips to the Middle East supporting Iraq and Afghanistan operations.
In 2016, Peterson decided it was time to start a new venture and made the decision to purchase
the Jacksonville territory to operate a Mobile Bike Shop business, velofix. The business offers
service, parts and accessories for all types of bikes to cyclists with one big difference – the bike
shop goes to the customers at their home or office.
Peterson says, “I have always been interested in starting my own business, but was challenged
determining what kind of business would be a good fit. I wanted to invest in a company that my
heart truly believed in. Over time and throughout my experience, I’ve discovered life is too short
to be stuck doing something you don't enjoy, so after many months of research my wife and I
made the decision to join the velofix team.”
velofix Jacksonville’s goal is to give cyclists more time to do what they love – ride.
Peterson continues, “For me it’s very exciting to own my own business which has defined a
completely new approach to doing business in an industry that has been very traditional for a very
long time. I love seeing my customers light up when they experience the convenience and see the
value that velofix brings to them.”
When asked how his military experience relates to his new venture, Peterson says, “Always take
care of people first; you cannot accomplish the mission without having a highly motivated, highly
trained team working together as one cohesive unit. The same applies to all aspects of small
business from how you treat your employees, your customers and your business partners, you
have to build relationships and trust, and work together as a team. Also be professional, have a
keen attention to detail and do your job right the first time – it’ll save headaches later on down
velofix has also created several strategic partnerships with leading suppliers and manufacturers
allow us to deliver cutting edge technology to Jacksonville cyclists that has not been experienced
before. We are providing our customers the ability to purchase top-tier brands, to include that
level of manufacturer support, many of which have never been available to the Jacksonville area.
Peterson, quick to support local veterans, has already partnered with many veteran charities and
community organizations such as Team RWB and Project Hero. velofix Jacksonville will help
support rides and events in the area for causes in which Peterson strongly believes in. If you are
interested in having velofix Jacksonville help out at your event, visit