SJRSC student Virginia “Ginny” Stephens was awarded the only college level national scholarship for a Radio PSA spot titled “Multitasking” that will be released on iHeartRadio this year to over 800 radio stations for the Project Yellow Light No Texting & Driving Campaign. The winner was announced and the ad played on the Clear Channel billboards above McDonalds, live in Times Square in New York City this past Friday, June 8th.
Project Yellow Light is a film, billboard and radio scholarship competition in which high school and college students create compelling stories persuading their peers to develop safe driving habits. This project gives students a voice and a role in preventing car crashes — the number one killer of teenagers and young adults in the U.S. Project Yellow Light was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter, who died tragically in a car crash in 2007. Each year the winners receive the Hunter Garner Scholarship. Today the Ad Council and Project Yellow Light announced the winners of the seventh annual Project Yellow Light scholarship competition. The contest calls on students to create a TV, radio or billboard PSA (Public Service Advertisement) to educate their peers about the dangers of using mobile devices behind the wheel of a vehicle.
This year, CBS 2 New York joined longstanding partners Clear Channel Outdoor Americas (CCOA), iHeartMedia, Mazda North American Operations, the National Organizations for Youth Safety (NOYS, the Ad Council and U-Haul. The 2018 contest received more than 1,600 submissions from 49 states and Washington, DC. Winners were selected from two age categories: high school juniors and seniors, and college students.
A host of advertising industry executives and artists lend their time to judging submissions. This year’s panel included recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; DDB Worldwide CEO and Global President Wendy Clark; Co-Chairman and Partner of Goodby Silverstein & Partners, Jeff Goodby; NBA CMO Pam El, and representatives from The Martin Agency and Project Yellow Light partners CCOA, iHeartRadio, Mazda North American Operations, NOYS, U-Haul, and the Ad Council.
(Ginny is pictured in bright blue and is surrounded by the sponsors: The Ad Council, Clear Channel, CBS New York Channel 2, U-Haul, NOYS, Mazda, Project Yellow Light, iHeartMedia and the National Highway Traffic & Safety Administration.)
Miss Stephens is a 2017 graduate of Clay High School and will finish St Johns River State College in December. She will continue her Digital Media degree at Southeastern University in Lakeland, FL in January. She is the owner/operator of www.ginnystephensphotography.com.